Commercial Success

Bic sold 100 billion of its classic “crystal” pen by September 2006.
97 billion of them were chewed into oblivion before they ran out of ink.

It’s true: 100 billion …as of 2006. It’s the best-selling pen of all time. (Photo: Bic)

Loading

Comments and Nav are Below.


Randy Cassingham is best known as the creator of This is True, the oldest entertainment feature on the Internet: it has been running weekly by email subscription since early 1994. It is social commentary using weird news as its vehicle so it’s fun to read. Click here for a subscribe form — basic subscriptions are free.



Jump to Random Meme