Vermont Pure

Pro Tip: Make sure you have a couple of 12-year-old boys in your focus group before adopting your new logo, or be ready to suffer the resulting memes with good cheer.

I mean really: did they even hire an actual designer?!

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Randy Cassingham is best known as the creator of This is True, the oldest entertainment feature on the Internet: it has been running weekly by email subscription since early 1994. It is social commentary using weird news as its vehicle so it’s fun to read. Click here for a subscribe form — basic subscriptions are free.



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