Context Matters

“Simply Goat” — a dog treat made from goats.
“Simply Lamb” — a dog treat made from lamb.
“Simply Puppy” — a reason to fire the marketing department.

Pet store photo — and the text added to it, even the title — by my friend Al Boss (who even has a super-cool name, and provided permission to use his photo and words here).

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Randy Cassingham is best known as the creator of This is True, the oldest entertainment feature on the Internet: it has been running weekly by email subscription since early 1994. It is social commentary using weird news as its vehicle so it’s fun to read. Click here for a subscribe form — basic subscriptions are free.



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