The Entrepreneur’s Response

Me when a customer says, “I know companies that charge less.”
Sure, and I know customers who pay more.

It’s National Small Business Week. Most small business owners greatly undervalue their work (yep: guilty) — which often leads to customers undervaluing them too. Usually, when working with a small business owner you get more than you pay for, so consider not beating them up on price: small businesses are the buffer between you and the mega-corps who definitely want to charge you more …and provide less.


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Randy Cassingham is best known as the creator of This is True, the oldest entertainment feature on the Internet: it has been running weekly by email subscription since early 1994. It is social commentary using weird news as its vehicle so it’s fun to read. Click here for a subscribe form — basic subscriptions are free.

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